Gaia Initiative is a non-profit organization which advocates a shift in the core values of the society.
Gaia Initiative undertakes various forms of educational activities for different players in the society as well as supporting programs for corporations.

The 21st century requires not only “money” and “efficiency” but also the 3rd element, G-axis (Gaia – axis), as the core values of the society. It is nothing new. It is nothing difficult. It is to remember what we have forgotten while busy pursuing economic outcome – to be conscious about and thankful to your life and Gaia. Keep it in mind everyday and express it in your action.

Personal life is no longer measured by income, size of your house, school names, and positions. More people choose a lifestyle in which their achievement is not necessarily expressed in numbers. More people choose to buy environmentally-conscious products. More people are interested in where vegetables for dinner come from. People always want to do something that makes your family smile. However small it is, your action matters.

Text from http://www.gaiainitiative.org/en/about_gaia.html